Sustaining Communities, Growing Businesses

Edwin Africa

Executive Vice President and General Manager

Century Pacific Food Inc.

---

Businesses have to cater to multiple stakeholders – one of which is the communities we operate in. And if we can link the development of the communities we operate in with sustainable practices that we can use to operate our businesses further, so much the better.

One such program is the "1 Million Coconut Trees" campaign by Century Pacific Food Inc, one of the Philippines' leading food companies, in collaboration with Gcash and Hope. Through partnerships with the local communities, this campaign aimed to donate 1 Million coconut trees to smallholder farmers in Mindanao. Launched in 2021, this goal was achieved in a little more than a year.

Planting the Coconut Trees

This program is a classic example of a win-win solution, which is important to any Sustainable campaign. Century Pacific can help the local community by providing the "seed" for their livelihood, but this also ensures a sustainable supply of Raw Materials, which is critical for the continued growth of Century Pacific's Coconut business.

Every stakeholder wins.